São Paulo unveils new business arm, targets top innovation by 2030 | OneFootball

São Paulo unveils new business arm, targets top innovation by 2030 | OneFootball

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·21 de octubre de 2025

São Paulo unveils new business arm, targets top innovation by 2030

Imagen del artículo:São Paulo unveils new business arm, targets top innovation by 2030

São Paulo announced this Tuesday its new business unit, Inova.São Ventures, a Corporate Venture Builder, which is essentially the collaboration of companies or institutions to accelerate the development of startups.

In partnership with FCJ Group and Sportheca, São Paulo will provide some startups the opportunity to validate their methods and purposes with its fan base, which is around 22 million people.


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The project is based on four strategic business pillars:

– Athlete performance and development – Smart Stadium (arena management) on game and event days – Customer experience – New businesses from the club

“The mechanism opens a new front of innovation and creates additional revenue streams for the club. Besides generating internal solutions and offering new experiences to the fans, it turns businesses into engines of innovation. This allows any type of product or service, including those beyond football, to be used as a tool for audience loyalty, while delivering quality solutions and real value,” said José Oliver, Head of Innovation at São Paulo.

In this first year of the project, priority will be given to startups presenting innovative solutions in artificial intelligence, augmented reality, virtual reality, health tech, interactivity, gamification, integrated services, beacons, and geolocation, as well as fan experiences.

Startups interested in participating in the project can apply for the selection process at www.inovasao.com.br/inovasaoventures.

“With the creation of Inova.São Ventures, it will be possible to accelerate the innovation theses that São Paulo had already been building, strengthening not only engagement but the entire business and investment ecosystem around the club,” commented Eduardo Tega, founder of Sportheca.

The expectation is that with Inova.São, São Paulo can generate over R$ 90 million in new business, becoming in the coming years the most innovative club in America by allowing companies, fans, athletes, advisors, entrepreneurs, members, among others, to participate in this entire process.

“With this initiative, São Paulo Futebol Clube reaffirms its commitment to innovation and the future of sport, seeking not only to stand out in Brazil but also to position itself as a reference in sports entertainment. Inova.São Ventures arrives to consolidate innovation as a strategic pillar for the development of new businesses for the Club,” concluded Eduardo Alfano Vieira, Institutional Director of Innovation at São Paulo.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.

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