Social media giant: FC Bayern smash through the barrier | OneFootball

Globally connected, digitally strong: FC Bayern has long been one of the global heavyweights in football. Now the club has achieved another milestone off the pitch.

More than 200 million people now follow the German record champions on social media. According to the club, this number is spread across 13 platforms, over 40 different channels - and in more than ten languages. The Munich team's digital presence began in 2010 on Facebook. This was followed by Twitter in 2012, Instagram in 2013 and TikTok in April 2019. Today, Instagram and TikTok are particularly dynamic channels in the portfolio.

According to FC Bayern, the digital success is based on a consistent content strategy that creates closeness and identification. Authenticity is at the center: "Where FC Bayern is written, FC Bayern must also be inside," says the media department. Every single post should therefore reflect the values of the club. The focus is increasingly on short video formats, which are intended to reach particularly young target groups.

Fifth worldwide

An impressive detail: Around 90 percent of the followers live outside Germany. The club emphasizes that the digital channels thus create an international community that connects across borders.

Photo: Getty Images

According to Statista, FC Bayern is currently ranked fifth worldwide. The ranking is led by Real Madrid with 470 million followers, followed by FC Barcelona (424 million) and Manchester United (234 million). Paris Saint-Germain (199 million) is hot on FCB's heels.

The Munich team wants to continue the digital course in the future. New platforms like Threads and WhatsApp have already been integrated into the strategy. The goal remains to give fans worldwide special insights into the club.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.