Summer marketing trip set: BVB head to Asia again | OneFootball

BVB still have seven matchdays left to play in the Bundesliga. If everything goes as expected, Borussia Dortmund will finish the season in second place — a very good one — though behind an FC Bayern side that seems to be operating in a different sphere. The World Cup will then follow, before preparations begin for the new 2026/27 season. BVB have now also announced where part of that preparation will take place.

Next summer, BVB will once again head to Asia with their entourage, as Sportbild reported on Friday.

The trip is expected to last around a week, with Japan’s capital Tokyo already confirmed as one of the destinations. A friendly match is also set to take place there, though the opponent is still unknown. The same applies to another planned friendly during that period, for which the location and date have yet to be determined.

Borussia Dortmund are not traveling to Japan solely to give local fans the chance to see their stars up close, take a selfie, or get an autograph. Of course, their presence there would also help them win over new fans.

At the same time, several companies from the region are now among Borussia’s sponsors. The club has had a premium partnership for several months with the Chinese technology giant “Lenovo,” as Sportbild puts it. In addition, there are several partners from Japan as well as a recently launched cooperation with a football academy.

Photo: IMAGO

DFL supports overseas trips by Bundesliga clubs

And the club also wants to make money from the next Asia trip in 2026. The last time BVB made this long journey, they returned home with a profit of five million euros. This was made possible by sponsorship money, merchandising revenue, and the base amount of 450,000 euros with which the DFL supports such overseas trips by Bundesliga clubs.

However, there will not be many opportunities on this demanding trip — Tokyo is a thirteen-hour flight from NRW — to work on sporting aspects. That is expected to take center stage in a training camp following the Asia trip.

Whether and which World Cup participants from Borussia Dortmund’s squad will take part in this Asia trip will depend on how far they go with their respective national teams at the World Cup in Canada, Mexico, and the USA.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.