Vasco’s main sponsor talks: the latest updates | OneFootball

Without a master sponsor since the end of 2025, Vasco da Gama remains active in the market, searching for a new deal to feature on the main spot of the team's jersey. The SAF board has been cautious in negotiations and has already rejected two proposals, prioritizing compliance criteria, financial security, and brand repositioning.

The internal expectation is to close a more robust contract that will place the club among the biggest sponsorships in Brazilian football.

Vasco rejects betting company proposals due to compliance

Vasco received proposals from two companies interested in becoming the master sponsor: 01bet and EnergiaBet, both from the sports betting sector. However, the offers were turned down by the board.

According to reports, the rejection was due to compliance issues and lack of financial guarantees, points considered non-negotiable by the current management. The club believes that, despite the large number of companies in the betting market, not all of them have the solidity required to support a high-value contract.

This stance reflects SAF's greater caution in avoiding risks of default or image problems in the medium and long term.

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Vasco President Pedrinho seeks a new master sponsor for the team's jersey — Photo: AGIF

Vasco expands search for sponsors outside the betting market

Although betting companies dominate Série A sponsorships, Vasco is working to broaden its range of options, analyzing companies from other sectors. The strategy is to reposition the Cruzmaltina jersey in the market, enhancing the brand with partners of greater institutional weight.

Internally, the assessment is that the club can attract major national and international brands, following a model similar to the agreement signed with Nike, the new sports equipment supplier, which is seen as an important step for Vasco's commercial growth.

Betfair's exit and the goal to increase values in the next contract

Vasco has been without a master sponsor for about 30 days, since Betfair decided not to renew the contract that was valid until December 31, 2025. The agreement, signed in May 2024, provided for payments of up to R$ 70 million per season if targets were met.

According to SAF management, these targets were considered unrealistic, which prevented the club from reaching the maximum value stipulated. Betfair's departure was seen as natural, as the company also ended contracts with other clubs, such as Cruzeiro.

Even so, the board is working with the goal of significantly increasing the amounts in the next deal, as well as including high penalties in case of default, regardless of the partner chosen.

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Betfair did not renew its sponsorship with Vasco — Photo: Matheus Lima/Vasco

Negotiations with bet365 remain at an early stage

At the moment, Vasco is holding preliminary talks with bet365, one of the largest betting operators in the world. The information was released by journalist Lucas Moret, and negotiations have not yet advanced to a decisive stage.

In addition to bet365, the club has also opened dialogue with other companies in the sector, such as ZeroUmBet and again EnergiaBet, but negotiations have not progressed.

Meanwhile, SAF continues to evaluate scenarios and maintains the strategy of not closing deals considered below Vasco's brand potential.

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This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.