Benfica and NOS reach agreement, league executive says everyone wins | OneFootball

The executive director of Liga Centralização, André Mosqueira do Amaral, believes that the sale of Benfica’s audiovisual rights to NOS for the 2026/27 and 2027/28 seasons, for more than 104 million euros, represents a very important step for the Portuguese audiovisual market.

“It is a very positive sign for the market and in line with our expectations for centralized sales,” said André Mosqueira do Amaral, the official responsible for the company created by the Portuguese Professional Football League (LPFP) for this process, in statements to the Lusa news agency.

The LPFP executive, who leads the structure composed of clubs such as Alverca, Porto, Sporting, Braga, Vitória de Guimarães, Feirense, Leixões, and Marítimo, highlighted the deal made by the Eagles, emphasizing that the agreement is not limited to football matches, but also covers other sports and advertising exploitation.

“All sports companies benefit, as we are confident that the same will happen with the others, who will continue to individually market their rights until 2028,” he said, regarding the multi-million euro contract. This agreement has already been discussed on television, more specifically debated by Pedro Sousa.

It is worth remembering that Benfica was part of the management of Liga Centralização, but suspended its participation on July 9, 2025, in a decision communicated to the president of the LPFP, Reinaldo Teixeira, through a letter sent following the club’s stance after the refereeing of Luís Godinho in the final of the Portuguese Cup, played on May 25 of last year and lost to Sporting 3-1 after extra time.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇵🇹 here.