Betano director lists 8 reasons to invest R$270 million a year in Flamengo

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Coluna do Fla

·8 septembre 2025

Betano director lists 8 reasons to invest R$270 million a year in Flamengo

Flamengo signed a contract with Betano valid until December 2028

In mid-August, Betano won the competition and signed with Flamengo the largest master sponsorship contract in Brazilian football: R$ 270 million per year. Guilherme Figueiredo, the company’s commercial director, justified the investment by pointing out eight main reasons that, according to him, make the red-and-black club a strategic partner not only on the national scene, but also internationally.

There are several points. Of course, the size of the fanbase is influential. More than just its size, the very distribution of fans throughout the country is highly relevant. Not to mention that Flamengo has recognition that goes beyond Brazil, it is worldwide. We closed the deal thinking about all of Latin America, Europe, and other places. In addition, Flamengo competes in every tournament it enters and has a marketing organization that no other team in Brazil has,” he said, before adding:

“Finally, Flamengo conducted a very well-done process that also included several other sports, several other properties. We will directly reach Flamengo TV, which already has a very well-defined niche audience,” he concluded, in an interview with the UOL portal.

Vidéos OneFootball

Betano’s commercial director, Guilherme Figueiredo, spoke publicly about the reasons that led the company to bet on such a significant agreement. According to the executive, the size of the red-and-black fanbase, its wide distribution throughout the country, the worldwide recognition of the Flamengo brand, and the club’s constant participation in major competitions were decisive factors in the decision.

In addition, the marketing structure considered the most organized in Brazil, the well-conducted negotiation process, the inclusion of other sports, and the properties in the contract. Finally, the segmented reach of Flamengo TV, the club’s official platform.

UNTIL WHEN DOES THE CONTRACT BETWEEN FLAMENGO AND BETANO LAST?

Flamengo signed a contract with Betano for three years and four months, which began on August 20, 2025, and runs until December 31, 2028. Through this agreement, the club secured the largest master sponsorship in the country. Before closing with the company, the board analyzed about seven proposals from betting companies. However, only three presented values considered significant: Sportingbet, Betano, and Superbet.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.