Betano hails Flamengo as unique, denies Brasileirão conflict | OneFootball

Betano sponsors Brasileirão and Copa do Brasil, as well as Flamengo

Betano has been confirmed as the new master sponsor of Fla after the club's Deliberative Council approved the presented terms. In an interview with FlamengoTV, the betting house's director, Guilherme Figueiredo, explained the choice for the Most Beloved. Additionally, the executive downplayed the idea of a possible 'conflict of interest' since the company also sponsors the Brasileirão.

— In Argentina, for example, we have the Betano Tournament, the Betano Cup, and River Plate (ARG). In Greece, we have the League, Panathinaikos, Olympiacos, and Paok. In Portugal, we have all three clubs: Sporting, Benfica, and Porto. So, just as we have the Betano Brasileirão and the Betano Cup in Brazil. Then it becomes very easy to understand why Flamengo. Flamengo has an unprecedented national presence, undeniably the largest fanbase in Brazil," he said, before concluding:

— And more than that, it’s a unique project. We didn’t want to just be on the shirt. Rather, we wanted a project that would allow us to work with Flamengo in all spheres. The multi-champion basketball team, the spectacular women’s volleyball team, Olympic medalists responsible for moments of great joy in Paris 2024. So, this unique Flamengo project attracted us and we spared no effort to be here at this moment," he concluded.

How will the partnership between Flamengo and Betano work?

In summary, the contract in effect from August 2025 to December 2028 will reach R$ 895 million – just over 141.1 million euros. With fixed and variable amounts, the numbers can reach 932.5 million. The Betano betting house will be on the main (front) part of the men's and women's football and basketball shirts. In addition, it will have space on the volleyball jersey and will have actions on FlamengoTV and digital media.

It’s important to note that a clause provides that the variable remuneration will depend on the number of registrations on the Betano website. In other words, Flamengo will earn even more based on the growth in the number of rubro-negros who register with the company's betting house. Thus, there is an expectation that the club will carry out actions to encourage registrations from the Nation.

When will Betano debut on Flamengo's Sacred Mantle?

Initially, the idea was for Betano to display its brand in the match between Flamengo and Vitória, for the Brasileirão. However, the betting house's director, Guilherme Figueiredo, confirmed that the company's debut on the Sacred Mantle will take place against Grêmio, on August 31.

Thus, against Internacional, this Wednesday (20th), Fla will display on the most valuable part of the Sacred Mantle the official channel on YouTube: “FlamengoTV”. Then, against Vitória, next Monday (25th), the Rubro-Negro will carry the phrase: “Nação confia”.

What are the details of the agreement:

Does Flamengo now have the biggest sponsorship in Brazil?

Yes! With the partnership signed with Betano, Flamengo has widened the gap even further over Corinthians in terms of the 'biggest sponsor in Brazil'. That's because the São Paulo club receives R$ 103 million from Esportes da Sorte. Moreover, at the European level, the Most Beloved becomes the ninth highest-paid club in the world by a sponsor.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.