Brasileirão set for a name change in 2027

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Coluna do Fla

·4 janvier 2026

Brasileirão set for a name change in 2027

The Idea is to Value the Four Divisions of Brazilian Football with Their Own Brands

The possibility of changing the name of the Brasileirão has become a topic on social media again. The revelation was made by the Brazilian Football Confederation (CBF) in November, but it is dominating the internet at the beginning of this year. Just like in other countries, the idea is for each division to have its own brand.

— It transcends the marketing and commercial areas. It is a planning process of the CBF, an old project. This idea is necessary so that we can create a visual identity for the competitions, to connect football as a whole and bring identification to each competition. This makes the competitions become a product and have differentiated value — said the CBF's marketing director, Cláudio Gomes.

Vidéos OneFootball

— It's very unfortunate when you tease your colleague when their team drops to Serie B, Serie C, Serie D. This will end. They won't drop, they'll change leagues. That's the idea. Besides the visual identity, each competition will have its own identification as well. It's less traumatic than having a unification of series. Today, the logo is the same, only the division changes — added Gomes, on ‘Cast FC’.

AND WHAT WILL BE THE NAME OF THE BRASILEIRÃO?

The CBF has not yet defined what the names of the four divisions will be, but one of them will be called ‘Liga Raiz do Brasil’. On the internet, some pages are already suggesting brands like ‘Superliga do Brasil’, ‘Liga Brasil’, and ‘Liga Nacional’, but these three are merely speculative.

The idea is for the new names to be implemented starting in 2027. In the current season, the CBF will use the time to discuss the topic more deeply and make the respective divisions, as well as define the names for each one. In Europe, for example, the first division of England is the Premier League, and the second is called the Championship.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.