Brentford makes Cazoo new official sleeve partner | OneFootball

Brentford has agreed to make club partner Cazoo its new official sleeve partner.

Cazoo branding will feature on the sleeve of all playing and training kits for the men’s first team from the start of the 2025/26 season.

Cazoo have also secured placement on Brentford’s men’s B team, women’s teams’ and academy teams’ kits.

The move is another positive step in the relationship between Brentford and its club partner, MOTORS, since the partnership began in 2024.

Earlier this year, MOTORS switched its existing placements to Cazoo to leverage the success of the partnership and accelerate reach and engagement with the Cazoo brand.

The move realigned the partnership to pair Brentford with Cazoo, two brands that share a challenger mentality and are disrupting their respective markets.

The sleeve placement builds on this engagement strategy by introducing Cazoo to Brentford’s playing and training wear, seen and worn by thousands of fans across the UK and internationally.

Brentford commercial director Fran Jones said: “This partnership continues to grow and go from strength to strength. I’m delighted that Cazoo has agreed to become the sleeve partner for our men’s first team and will feature on the kits for our men’s B team, women’s teams and academy teams.

“We will shortly be launching our new kits and training wear for the 2025/26 season, including a celebratory home shirt that commemorates 100 years of the club wearing our iconic red and white stripes. I can’t wait to see it launched and for Cazoo to be such an important part of it.”

Cazoo’s marketing director Lucy Tugby added: “We’re thrilled to have this opportunity to expand our partnership with Brentford, a fellow challenger, and look forward to having the Cazoo brand prominently displayed on the sleeves of next season’s kit.

"The message to football fans and our car dealer partners is clear: Cazoo is back, now in a new incarnation as a used car digital marketplace.

“Being a Richmond upon Thames based business, we’re also delighted to be able to play an active role in our shared local community by supporting Brentford FC Community Sports Trust. We look forward to an exciting season ahead!"

Find out more about Brentford’s club partnership with Cazoo.