BVB in top 3: what Bundesliga clubs get from their main sponsor | OneFootball

Sponsorship is the financial foundation of professional football. Record salaries, multi-million transfers, and exploding operating costs make the support of financially strong partners indispensable for the clubs’ survival. In the Bundesliga, however, there are enormous differences between the clubs.

kicker has analyzed the extent to which clubs benefit from the contributions of their respective main sponsors. As the reigning runners-up, Borussia Dortmund occupy a top position.

Long-term contracts enable clubs to finance top players while also investing in stadiums, youth academies, and social projects. In the end, one thing is clear: without reliable sponsors, modern professional football would simply be impossible.

The partnerships have long gone far beyond traditional shirt sponsorship and now include kit supplier deals, stadium naming rights, and numerous exclusive partnerships.

Two promoted teams near the bottom of the ranking

The current number one in the Bundesliga is, unsurprisingly, FC Bayern Munich. Deutsche Telekom has had a business partnership with the record champions since 2002. Each year, the telecommunications giant pays between 60 and 65 million euros to the club from Säbener Straße.

RB Leipzig ranks second according to the trade magazine. Red Bull spends around 35 million euros a year on sponsorship. The partnership has existed since the club was founded in 2009.

Photo: IMAGO

Since 2025, telecommunications company Vodafone has served as BVB’s main and shirt sponsor. With a contribution of 30 million euros, the Black and Yellows rank third in the league.

At the very bottom of the ranking, with 4 million euros per annum each, are FC Augsburg (WWK Versicherungen) and 1. FC Union Berlin (savings and investment platform Raisin). Two promoted teams also finish at the bottom of the sponsorship table. SV Elversberg benefits from Ursapharm with an amount between 3 and 5 million euros annually, while SC Paderborn receives 2.5 million euros per year from contract manufacturer Hedenkamp.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.