Firm confirms Corinthians talks over women's team and land sports | OneFootball

At the start of the evening this Wednesday (3), Fatal Fans, the subscription and content sales platform of the Fatal Model Group, issued a statement and confirmed negotiations with Corinthians for a strategic sponsorship for the women’s team, basketball, and futsal at the club from Parque São Jorge. The information had previously been reported by the portal Meu Timão and confirmed by the reporting of Central do Timão.

In a statement sent to the press, the company said there are talks with Corinthians for a long-term project, which would represent the biggest investment in the brand’s history in Brazilian sports. Fatal Fans also stated that the partnership aims to build closer ties while expanding the institution’s financial capacity, stressing that women’s football is the priority in any eventual partnership, going beyond exposure only in men’s professional football.

Photo: José Manoel Idalgo/Agência Corinthians

According to the report, the contract would last 12 months and involve advertising spaces. The total value of the partnership would exceed R$17 million, with part of it going directly toward strengthening women’s football, futsal, and basketball. According to Meu Timão, the amount would be distributed as follows: Men’s football (shorts; R$6 million), Women’s football (shorts; R$5 million), Basketball (upper back; R$4 million), and futsal (front hem; R$2 million).

Throughout the statement, Fatal Fans mentions and commits to adopting “actions aimed at valuing women’s sports, in addition to campaigns discussing the fight against violence against women,” using the slogan “Respeita as Mina,” launched in 2018, consolidating the club as one of the biggest powers in the sport in South America.

Speaking to TMC on Wednesday night, president Osmar Stabile confirmed the talks with Fatal Fans and said a SWOT analysis was carried out to establish the strengths and risks of a possible deal: “We did receive a proposal. We carried out a SWOT analysis (a tool for planning strengths, weaknesses, opportunities, and threats) to determine whether it could move forward or not. We did the analysis and, for that, spoke with all the club’s oversight bodies. We have many boys and girls, both in the men’s and women’s professional teams. There is indeed a proposal, and we are conducting a critical analysis. There is a need for an in-depth review to see whether we move forward or not. Nothing has been finalized or will happen quickly,” he said.

Regarding basketball and futsal, the goal is to ensure “the maintenance of sporting competitiveness and the strengthening of the departments.”

Behind the scenes of the negotiation

The negotiation went through reviews by different sectors of the club, including the legal, commercial, administrative, marketing, indoor sports, and social responsibility departments. The compliance sector also reviewed the contract and, according to the report, did not point to any obstacles to continuing the talks, although it did highlight possible image risks related to the deal.

Corinthians also reportedly consulted professionals from media outlets specializing in women’s football, as well as movements and collectives linked to the sport. According to the portal, the feedback received was favorable to continuing the talks. Women’s football director Iris Sesso and leaders from the Brabas squad were also informed about the project in a meeting held last week. According to Meu Timão, the group gave the green light for negotiations to continue.

One of the main points discussed during the talks involves brand exposure. According to the report, Corinthians determined that Fatal Fans would not appear on the women’s football uniforms. Instead, that space would be used for educational and social campaigns throughout the duration of the contract. The planned themes for these actions would include awareness of sexually transmitted infections (STIs), combating harassment, tackling discrimination, and preventing domestic violence.

According to the portal, other requirements were also presented by the club and accepted by the company. Among them were the prohibition of directly associating athletes with the platform, the ban on content linking Corinthians to the eroticization or objectification of the body, and the non-use of the brand in youth categories.

The company also reportedly agreed to reformulate its visual identity to comply with the parameters established by the club. Another point considered relevant in the negotiations is the payment structure. According to Meu Timão, Corinthians requested that more than 60% of the total contract value be transferred to the club within the first 90 days of the partnership, a condition that Fatal Fans reportedly accepted. Also according to the report, only final adjustments remain before a possible formalization of the deal.

Read the company’s official statement below:

FatalFans, a company of the Fatal Model Group, confirms that it is in negotiations with Corinthians to make possible a partnership that could represent the biggest investment in the company’s history in Brazilian sports. The talks involve a long-term project focused on different club sports, with special emphasis on strengthening women’s football, futsal, and basketball, in addition to men’s football.

In this sponsorship proposal, women’s football appears as a priority within the project, in line with the Fatal Model Group’s commitment to encouraging respect, safety, and dignity in the markets in which it operates.

The Corinthians women’s team, known nationwide for the slogan “Respeita as Minas,” has established itself as one of the biggest powers in the sport in South America and is seen internally as a strategic asset of the institution. Within the talks, the proposal includes support for the structural strengthening of the sport and actions aimed at valuing women’s sports, in addition to campaigns discussing the fight against violence against women.

In addition to women’s football, the project discussed by the parties also involves support for two other traditional club sports: basketball and futsal. Both are part of the strategy to build a broad partnership aimed at maintaining sporting competitiveness and strengthening the departments.

The sponsorship proposal between Corinthians and FatalFans aims to go beyond brand exposure on team uniforms. The idea is to build a broader relationship involving different sporting areas of the club and expanding the institution’s investment capacity.

About the Fatal Model Group Fatal Model is Brazil’s largest advertising platform for escorts. Since 2016, its mission has been to promote respect, dignity, and safety in the market in which it operates. Through technology, the company seeks to organize and bring dignity to the sector, always prioritizing the safety and well-being of advertisers and consumers.

Currently, Fatal Model has more than 23 million users and 54 million monthly visits, in addition to a team of more than 300 employees dedicated to constantly improving the platform environment. There are more than 75,000 active advertisers, and the website ranks among the 35 most visited in the country, totaling around 2 billion page views per month.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.