🎥 First World Cup ad: Wirtz dazzles England, Yamal the rodeo king | OneFootball

In 216 days, the 2026 World Cup will kick off. Germany aims to secure its World Cup ticket next week. The marketing of the biggest football event of the year is, of course, already well underway.

Just yesterday, Adidas presented the jerseys of the teams for which they act as suppliers. Today, the promotional drum was beaten further - with the first official World Cup commercial. 

The sportswear giant has put together a nice lineup of protagonists.

Lionel Messi, Lamine Yamal, and Florian Wirtz show what they can do at the bowling alley, at the rodeo, or solo against a football squad and ice hockey goalie.

The clip is full of stereotypes about the host countries but also shows the idols of many football fans in action. If the goal was to produce the next iconic commercial, one can probably say - mission accomplished.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.

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