Galotv H2bet gets new multimedia studio at Arena MRV

In partnership with

Clube Atlético Mineiro

·2 juin 2026

Galotv H2bet gets new multimedia studio at Arena MRV

Atlético and Galotv H2bet are inaugurating the Club’s new multimedia studio this Wednesday (3), at Arena MRV. The space was designed to serve as a content production hub, expanding and diversifying the publications of Atlético’s official channel, which is currently approaching the 1 million subscriber mark.

Built in partnership with H2bet, Atlético’s master sponsor and holder of Galotv’s naming rights, the new space is modern, technological, and features four different sets for recordings, live broadcasts, interviews, and photo shoots.

Vidéos OneFootball

During the inauguration, Atlético’s Communications Director, Domênico Bhering, highlighted the impact the new structure will have on content production aimed at the Massa Atleticana.

“We will be able to offer all of you top-quality material and content. I am sure Atlético’s fans will be very happy with what they will see and with what will be produced here in this studio. Congratulations to everyone involved. I’m sure this is just the beginning of everything that is still to come.”

For João Viegas, Galotv H2bet coordinator, the space represents another milestone in the channel’s journey, a pioneer among Brazilian clubs and about to complete 20 years of existence.

“It is a source of pride to have this space, designed to bring the fans even closer to Galotv H2bet and Arena MRV. We will provide viewers with much greater integration with Atlético’s daily life, especially during home matches.”

According to Viegas, the new structure is integrated with the TV’s recently inaugurated master control room, expanding Galotv’s operational capacity for large-scale broadcasts and productions.

“It is a state-of-the-art structure. These spaces reaffirm the growth of Galotv H2bet and the channel’s position as a benchmark in content production for other clubs and media creators,” he said.

Black-and-White DNA

The choice of the studio’s visual elements was no accident. With the concept and design created by architects Pedro Campos, Fernanda Nicoli, and Deborah Fonseca, the space brings together references to the main symbols of Atlético’s history.

An Atlético supporter and member of the team responsible for the project, Fernanda Nicoli emphasized how gratifying it was to transform her passion for the club into an environment that represents Galo’s identity.

“It was a challenge and, at the same time, a great pleasure to work for the team we love. We are extremely satisfied with the result of this project.”

Originally from Abaeté, in the countryside of Minas Gerais, the professionals described the work as challenging because of the responsibility of translating Atlético’s essence into a contemporary architectural proposal.

Deborah Fonseca, the project’s technical lead, recalled the excitement from the invitation to take part in the creation all the way to the studio’s final delivery.

“When the invitation came, it was something impactful, an opportunity we were not expecting. As we got to know the space, understood the program that would be developed here, we became more and more excited. The creative process was very special. Today, arriving here and seeing everything executed faithfully to the project, the feeling is indescribable. It is very rewarding to be part of this.”

Pedro Campos, meanwhile, highlighted the innovative nature of the proposal developed for Galotv H2bet.

“The studio proposal was to bring something truly modern to this environment. We used elements that are not common in other podcasts and created a distinctive space, in line with the stature of Galotv and Atlético.”

The official inauguration of the new space will take place in a special episode of Galocast, which will bring together the duo Guilherme and Marques once again. Together, the former strikers scored 272 goals for Atlético between the late 1990s and the early 2000s. Now the club’s technical director, Guilherme Alves returned to Galo more than two decades after his time as a player.

The episode already has a date and time set:

Wednesday (6/3), at 8 pm, live, directly from the Galotv H2bet Studio.

Galotv H2bet

On the air since 2006, Galotv H2bet was a pioneer in this segment among Brazilian football clubs. With more than 18,000 videos published, the channel recently reached the mark of 900,000 subscribers.

A reference in content production, it stood out last year in the ranking of subscribers and views among all official YouTube channels of clubs in the 2025 Brasileirão Série A. According to a survey conducted by ge.globo, Galotv H2bet had the second-highest ratio of total views (240 million) to number of subscribers (836,000), behind only Santos TV.

The channel is responsible for producing Atlético-related informational, institutional, and entertainment content, bringing behind-the-scenes coverage of daily life at Cidade do Galo, interviews and special content with athletes, as well as live broadcasts.

Follow Galo on social media: @atletico