José Pereira da Costa: Fans celebrate wins, not healthy finances | OneFootball

FC Porto does not intend to "become a company" nor give up titles in favor of appealing balance sheets. This is the central idea that José Pedro Pereira da Costa conveys to the site zerozero: the priority remains football – with healthy finances to win.

In the initial framework, the CFO rejects the idea that the SAD exists to "maximize financial results." Instead, he places sustainability as a condition to compete at the highest level:

And he reinforces a perception that many fans have instinctively: no one celebrates accounting statements on Avenida dos Aliados.

However, the CFO takes a pragmatic tone: without control of the accounts, pressure reappears and the club enters the cycle of last-minute sales and short-term living. His reading of the dichotomy is unequivocal: sports lead, and finances are the support.

The personal dimension also weighs in. Pereira da Costa admits that it was an invitation outside his planned professional path, but the emotional bond had a great influence:

Regarding the notion of being a "key piece," the CFO avoids the cult of personality and highlights the collective effort:

In summary, the message to the stands is clear: the club is not "financializing"; it seeks instead to clear the ground to regain competitive capacity – without jeopardizing participation in UEFA competitions, cash flow, or debt sustainability.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇵🇹 here.