KDY responds to the controversy over Colón’s new shirt: design explained | OneFootball

The sports brand KDY, responsible for outfitting Club Atlético Colón, issued an official statement following the impact and criticism that arose on social media due to the presentation of the new apparel. The company sought to clarify the design process and reported instances of harassment towards its staff.

The Design Contest and Institutional Transition

The focus of the conflict lies in the contest launched in 2025, where fans proposed designs for the official jersey. KDY explained that, according to the contest rules, the most voted model would serve as the basis for the creative process for 2026, noting that the final product is always subject to technical and production adaptations. Additionally, the company attributed part of the communication problems to the change in the club's board of directors. According to the statement, this institutional transition caused the contest initiative to lose clear coordination, affecting the continuity of the original project.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.