Manchester City announce new £5 million per year Automative Partner | OneFootball

Premier League giants Manchester City have confirmed a deal to appoint a brand new Official Automative Partner at the Etihad Stadium and City Football Academy.

The latest sponsorship agreement and partnership represents another significant commercial step for the English giants as they continue to expand their global portfolio of partners while placing a strong emphasis on innovation and sustainability.

The new partnership also aligns with Manchester City’s wider strategy of working with forward-thinking brands that reflect the club’s long-term environmental and technological ambitions.

Now, as confirmed by Manchester City on Wednesday morning, the club have unveiled a brand new partnership with BYD to become the Official Automotive Partner of the club, covering both its men’s and women’s first teams.  

It has been detailed that BYD and DENZA cars and other vehicles will be supplied to the club, while BYD Group will also be responsible for vehicle charging and energy-storage batteries at City Football Academy.  

BYD will feature on Manchester City’s training kit sleeve of the men’s first team, and from next season the women’s first team, while there will also be brand presence across the Etihad Stadium with LED advertising and the logo on headrests of the dug-out area.

Supporters can also expect to see one of the company’s cars lead the official Manchester City men’s first team bus into the Etihad Stadium for Premier League and domestic-cup home fixtures, the statement confirmed, while BYD will also support future global community initiatives working closely with City Football Foundation.  

Chief Executive Officer at City Football Group, Ferran Soriano said as part of the statement confirming the agreement, “BYD are global leaders within their field. Leaders in delivering excellence through technology and innovation.

“Leaders with purpose, to make the world a better place.  All values that Manchester City share. As a Club, we are driven by a commitment to excellence and a passion for innovation.

“We partner with industry leaders to create a more environmentally sustainable future, starting with our facilities.

“This is why we are so proud to be BYD’s chosen partner and commit to work together for a better and more sustainable future for the duration of this multi-year partnership.”

According to the report of Łukasz Bączek, BYD Group’s deal with Manchester City will be worth over £5 million per year.

The partnership further underlines City’s commercial strength and global appeal, with BYD becoming the latest high-profile brand to associate itself with the club’s on-pitch success and off-pitch vision.

For supporters, the deal will be most visible through branding at the Etihad Stadium and on training wear, while behind the scenes it marks another step towards greener infrastructure at City Football Academy.

With the agreement described as a multi-year partnership, both parties will be hoping the collaboration delivers long-term value, reinforcing Manchester City’s position at the forefront of modern football both commercially and environmentally.