Morumbi concerts may force São Paulo out after Copa do Brasil | OneFootball

After the announcement of two concerts by British singer Harry Styles at Morumbi, Live Nation announced two more performances by the artist at São Paulo’s stadium in July, which could negatively impact the team on the field.

As tickets for the shows on July 17 and 18 sold out quickly, Styles will perform two more concerts at the Tricolor’s home on July 21 and 24. And this is where a new problem arises for the club.

Previously, the shows from the Together, Together tour did not interfere with the schedule, as they were set to take place during the finals of the 2026 World Cup. However, the singer’s new performances conflict with a São Paulo match at Morumbi, upon the return of the Brasileirão after the World Cup.

The Tricolor returns to the pitch on the base date of July 22, against Athletico-PR, as the home team. Thus, they will have to find a new stadium to play in, as Morumbi will be rented out for Harry Styles.

Last year, the club faced the same problem, as there was a series of concerts at their stadium at the end of the year and they had to use Vila Belmiro for three Brasileirão matches.

Before that, the São Paulo stadium will host three more concerts by the rock band AC/DC, scheduled for February 24 and 28, and March 4. These could also harm Tricolor, as the dates coincide with the final stages of the Campeonato Paulista, and if São Paulo makes it to the finals, they won’t have Morumbi available. The Paulistão final matches are scheduled for March 4 and 8.

The shows are part of the exclusive partnership between São Paulo and the giant Live Nation, the producer that organizes shows by major international music stars at Morumbi, now extended until 2031, after a contract renewal.

The original agreement between the parties, signed in December 2023, had a five-year duration and an initial revenue of up to R$ 60 million for the club’s coffers. The new contract now provides for a total profit of R$ 77.4 million. Exactly 50% of this amount has already been paid to Tricolor as an advance.

How much will São Paulo earn?

Another new feature in the renewal between the parties is that São Paulo now also receives a percentage of tickets sold for each show at its stadium. The bonus for the club was detailed by Eduardo Toni, Tricolor’s marketing director, who revealed how much they could profit from each event.

“We changed and expanded the scope: we increased the fixed value of the contract and created a mechanism for São Paulo to also receive for tickets sold. So today, if we host a big show, where we put 80,000 people in Morumbi, we receive about R$ 4.5 million net per show,” Toni said in an interview with TNT Sports.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.