New twist at Bayern: No promotion for Eberl after all? | OneFootball

Recently, it was reported that Max Eberl could become the Deputy CEO at FC Bayern. Is it possible that there will be no promotion for the sporting director after all?

An interesting development is emerging at the executive level of FC Bayern. According to information from Munich’s Abendzeitung, it remains open who will take on the role of Deputy CEO in the future—or whether this position will be filled at all.

Since the departure of CFO Michael Diederich at the end of September, the board of the record champions has consisted of only two people: CEO Jan-Christian Dreesen and Sporting Director Max Eberl. Diederich’s move to Deutsche Bank left a gap that Dreesen has temporarily filled himself. At the turn of the year, the leadership trio is expected to be completed again: Rouven Kasper, currently still Head of Marketing at VfB Stuttgart, will take over the marketing and sales departments starting January 1, 2026.

This would formally restore the executive board to full strength. However, it is still unclear who will take on Diederich’s additional role as Deputy CEO. According to AZ information, Eberl is not automatically considered the favorite—despite his sporting successes and his close cooperation with Dreesen so far.

Arguments for Eberl – but also headwinds

In Eberl’s favor is the fact that he has been working closely with Dreesen since March 2024 and has played a key role in the club’s sporting realignment during this time. Under his responsibility, the squad was specifically strengthened, coach Vincent Kompany was appointed, and the sporting environment was stabilized. President Herbert Hainer has also recently spoken positively about Eberl several times and has explicitly praised his work.

However, there are also skeptical voices within the supervisory board—most notably honorary president Uli Hoeneß, who is said to have repeatedly assessed Eberl critically in recent months. These differences could now lead to a possible promotion being put on hold for the time being.

Photo: IMAGO

New board colleague Rouven Kasper, who already headed Bayern’s Asia business in Shanghai between 2016 and 2021, is considered another option. If he establishes himself internally quickly, he could—similar to Diederich at the time—be promoted directly to Deputy CEO. His international experience and strong network in marketing make him attractive to Bayern’s leadership.

As reported by Munich’s Abendzeitung, however, no final decision has been made yet. It is also possible that the position will not be filled at all—a model that Dreesen himself might actually prefer. The CEO stands for continuity and wants to maintain calm until the annual general meeting at the beginning of November.

Until then, Dreesen will retain financial responsibility in addition to his role as CEO, a position he already held between 2013 and 2023. This dual role is intended to provide stability while the future structure is evaluated internally.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.