No secret: despite the board, São Paulo's shop leaks new third kit | OneFootball

The Deliberative Council even tried, but São Paulo’s own official online store, SAO Store, failed to take precautions and leaked the Tricolor’s new third kit for this season on Tuesday (28).

In teasers released by New Balance, the club’s kit supplier, it was touted that the new piece would evoke something classic and stylish. It couldn’t have been more accurate.

São Paulo’s new shirt is entirely off-white, a shade of white leaning toward cream, with red trim on the sleeves and collar. It is still unclear what the theme of the new kit will be (see the photos below).

The leak of the new shirt came during an exclusive pre-sale window opened by SAO on its website. For the men’s and women’s shirts, the suspense remained. But when announcing the children’s versions, the store got mixed up and published official product photos.

Traditionally, the Tricolor’s third shirt is launched in August. Under the club’s bylaws, it is mandatory for the alternate model, which almost always wins over the fans, to feature the club’s official colors (red, white, and black).

Last week, São Paulo Deliberative Council president Olten Ayres de Abreu Júnior called an in-person meeting of the councilors for this Wednesday (29), when the club’s third shirt for this season, produced by New Balance, will be discussed.

Unlike the traditional procedure, the meeting will be held only in person, with no prior sending of digital files through the voting system.

According to sources consulted, the measure was adopted to prevent images of the new model from leaking before the official launch, something that has become commonplace at São Paulo in recent years.

Since New Balance took over as the club’s kit supplier, two third kits have been released. In 2024, despite the initial surprise, the all-red piece honoring the fans’ reception of the team bus outside Morumbi ended up being a sales success.

Even so, the American brand truly won over Tricolor hearts last year, when the third shirt paid tribute to the all-black one worn by Rogério Ceni in the club’s world championship three-peat, celebrating the 20th anniversary of the historic title in Japan over Liverpool. An absolute success, the kit sold out quickly right after launch and required new production batches to meet demand.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.