Noronha Lopes slams Rui Costa ally: ex-Sporting, anti-Benfica | OneFootball

João Noronha Lopes once again criticized Rui Costa in the final stretch of the electoral campaign at the Luz club. The leader of the “Benfica Above All” list targeted the choice of Luís Bernardo as the campaign director for the current president and recalled that he had already worked at Sporting.

“Luís Bernardo worked with Bruno de Carvalho at Sporting. At that time, a miserable campaign was waged against Benfica, regarding the vouchers, and an even more miserable campaign, questioning Renato Sanches’ age. Therefore, Benfica fans should compare the profiles of the campaign directors and draw their own conclusions,” said the businessman in an interview with ‘Antena 1’.

Luís Bernardo was a communications advisor to two prime ministers, José Sócrates and António Guterres, and was responsible for various political and marketing campaigns. He coordinated several events, such as Portugal’s presidencies of the European Union, and summits, including NATO, EU-Africa, EU-USA, and EU-Brazil, according to the WLP website, his communications agency.

He was also Benfica’s communications director, but also for other companies, such as Group SAG, Unidas Group, and institutions like UMP, IS, and Yusi. Before joining the red club, in fact, WLP (Wonder Level Partners), his agency, worked for the Alvalade Club.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇵🇹 here.