Nubank begins rebrand at Palmeiras stadium after poll selects Nubank Parque

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·8 mai 2026

Nubank begins rebrand at Palmeiras stadium after poll selects Nubank Parque

Nubank has unveiled the new name for Palmeiras’ stadium after a poll, with the venue set to be called Nubank Parque for the coming years. Work to implement the rebrand is already under way.

According to Nosso Palestra, the bank has begun replacing the arena’s visual identity, with an expectation that the changes will be finished by the end of the World Cup in July.

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New features are set to include a Nubank Ultravioleta Lounge and the Portão Nubank Ultravioleta.

A photo taken on Thursday, 7 May, showed the Allianz Parque sign starting to be changed.

Last week, São Paulo’s Secretariat of Urbanism and Licensing rejected a request, dated 28 April, for an LED activation on the stadium’s sign, ruling that illuminated electronic panels are not permitted on external facades, only in enclosed internal areas.

Source: Nosso Palestra