Official: Juventus announce new shirt sponsorship deal until 2028 | OneFootball

Juventus have announced an agreement with Jeep and VisitDetroit as their new front-of-shirt partners from 2025-26 until 2028.

Serie A giants Juventus have announced a sponsorship deal with Jeep and VisitDetroit as their new front-of-shirt partners starting 2025-26.

The Old Lady spent the entire 2024-25 campaign without a main sponsor on their shirts after the end of a long-term agreement with Jeep, which is part of Exor, the holding company with a controlling stake in Juventus.

Juventus’ charity partner, Save the Children, had their name on the Juventus men’s first team during the current campaign.

Juventus announced negotiations for a new shirt sponsorship deal last month and have now confirmed an agreement with two new partners.

“A pair of brands shaping the future of innovation in the Motor City will be prominently displayed on the Juventus jersey as principal partners starting from the 2025/26 season. Longtime partner **Jeep**, and **Visit Detroit** – the world’s first convention and visitors bureau – will both be featured on the front of Juventus’ shirts as part of a multi-year agreement, among other sponsorship elements,” the Old Lady said in a statement on Tuesday.

“The new initiative forms part of the path chosen by all three organisations, which is driven by innovation and a passionate commitment to the communities they represent. Jeep was previously the primary front-of-shirt partner for Juventus from 2012-2024. Visit Detroit will also serve as Juventus’ Principal Destination Partner, becoming the first active CVB (convention and visitors bureau) to receive front-of-shirt branding for a Serie A club.

“The combined logos will appear on the First Team Men, Women and Next Gen jerseys in national competitions, while Jeep will be Juventus’ primary front-of-shirt sponsor for matches played in international tournaments.”

Maurizio Scanavino, Juventus Chief Executive Officer, said: “We are proud to announce this prestigious sponsorship, featuring two partners with an international vision: Jeep, a historic partner with whom we have collaborated for over 10 years, and Visit Detroit, which joins us with great enthusiasm.

“Both companies share similar values, including excellence, innovation, and a passion for sport. This partnership represents an opportunity for mutual growth, strengthening the club’s positioning to achieve new goals. We thank Jeep and Visit Detroit for their trust and are ready to embark on this new adventure.”