Palmeiras in talks over new sponsor as Leapmotor deal nears announcement | OneFootball

Palmeiras are advancing commercial plans for their shirt and digital platforms, with a deal involving Chinese electric car maker Leapmotor close to completion.

According to Nosso Palestra, Embracon, one of Brazil's largest independent consortium administrators, has shown interest in featuring on the Verdão kit. Initially, talks centred on filling the slot left by Ademicon, which sponsored Palmeiras from 2024 and departed this year.

Embracon is also weighing up becoming master sponsor of the academy following Fictor's exit.

Embracon's brand previously appeared on Palmeiras' shirt for a one-off in 2014 during a derby with Corinthians.

Leapmotor's announcement is close, and the brand is expected to debut against Grêmio on 2 April at Arena Barueri.

The company is finalising terms to place its logo on the back of the men's, women's and academy shirts. The agreement is for two years, worth about R$ 20 million in fixed fees plus performance-related bonuses per season.

Source: Nosso Palestra