Paris and Penninghen: A collaboration true to the promise of the club of the new generation | OneFootball

For the first time, Paris Saint-Germain is partnering with Penninghen, the international school of interior architecture, communication, and art direction, for an unprecedented partnership. This collaboration marks a new milestone in the visual history of Paris Saint-Germain, with over 68 posters created for the club over the years.

The work of Penninghen students delves into new artistic perspectives and reinforces Paris Saint-Germain’s pioneering role by combining sport and creativity to captivate a generation passionate about innovation. This partnership highlights the Club's commitment to supporting and promoting young talents of the new generation, in line with its creative identity. It also embodies the club's commitment to going beyond football by integrating artistic talents to shape its future aesthetic.

As part of this collaboration, 26 third- and fourth-year students from Penninghen were invited to design a portfolio of eight posters representing the league phase matches of the 24/25 Champions League. Each poster is dedicated to one of Paris Saint-Germain's games against Girona, Arsenal, PSV Eindhoven, Atlético Madrid, Bayern Munich, RB Salzburg, Manchester City, and VfB Stuttgart.

The posters designed by the students are inspired by the history, culture, and identity of the opposing cities and clubs. This creative project highlights the contribution of emerging Art Directors, who have successfully captured the unique essence of each match. By offering them the opportunity to work on such a large-scale project, Paris Saint-Germain demonstrates its commitment to fostering creativity in the world of sports, allowing the students to combine their passion with artistic skills to create unique works, perfectly aligned with the spirit of the Club of the new generation.

Fabien Allègre, Chief Brand Officer of Paris Saint-Germain: 'Since QSI's arrival, Paris Saint-Germain has continually forged connections with the worlds of fashion, music and art. Today, we are delighted to have brought a wonderful project to fruition with the students of the international school Penninghen for the first phase of this new Champions League. This initiative embodies our commitment to combining sport and art, while highlighting the creative talent of this very promising generation. Together, we celebrate the spirit of innovation and passion that defines Paris Saint-Germain.'

Gilles Poplin, Director of Penninghen: 'The collaboration between Paris Saint-Germain and Penninghen is the union of two legendary institutions, combining self-improvement and creative boldness, an inspiration for the youth! Ici c’est Paris! Ici c’est Penninghen!'

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