São Paulo to unveil new kit this week, debut set for Grêmio clash | OneFootball

São Paulo and New Balance are expected to officially launch the new main uniform of the Tricolor on Tuesday (9). According to AVANTE MEU TRICOLOR, the schedule plans for the official debut of the kit in the match on Wednesday (10) against Grêmio, at Morumbi, for the Brazilian Championship.

The probable model of São Paulo's new main jersey, produced by New Balance, leaked in January. See the image below.

As expected, the supposed new main uniform of the Tricolor was not confirmed by the Morumbi club.

São Paulo and New Balance planned to hold the event and presentation of the piece in the last week of January. However, the club is experiencing tumultuous times off the field with scandals involving former president Julio Casares, who ended up being impeached.

Sources consulted by AVANTE MEU TRICOLOR indicated that organizing an event amid the turbulent moment could harm the marketing strategy and sales. Therefore, it was decided to wait for the dust to settle. There is even an expectation that the jersey will be launched without an official event.

Among the novelties are red and black stripes on the sleeves, as well as the collar, which will be in an Olympic style. The badge in the image also draws attention, as the São Paulo crest appears amid a white border, with a black outline stripe.

The American brand will also start supplying Grêmio's uniforms this season, but there is no confirmation if their new jersey will also debut in the Wednesday match.

Last Friday (6), New Balance released an image of the new jersey to fans, revealing the piece's details (see below) and providing a briefing on the theme chosen for the design.

PARTNERSHIP

São Paulo has arranged an agreement with New Balance to renew the contract for supplying sports material to the club until 2032.

According to AVANTE MEU TRICOLOR, the agreement was already supposed to have been officially announced but was postponed due to the scandals that led to the removal of two directors from Julio Casares's management.

Initially, it is another commercial partner of the Tricolor that ensures maintenance at the club until 2030, the year in which the centenary will be celebrated. Other sponsors, such as Superbet, have already extended their contracts.

The agreement between São Paulo and New Balance began in January 2024 and lasts until the end of 2027.

If the renewal is completed, the agreement will have a total duration of nine years, consolidating one of the longest relationships in Brazilian football in the segment. Regarding São Paulo, if the new contract is fully fulfilled, New Balance will be the company that has continuously supplied the club's uniforms for the longest time. Reebok (2006-2012), with seven years, is the current record holder.

Since the beginning of the partnership, New Balance has been responsible for producing the uniforms for São Paulo's men's and women's teams, covering all categories, from youth divisions to the professional squad. The contract also includes the development of licensed products and joint commercial actions.

It is worth noting that this year, the American brand will no longer exclusively serve São Paulo. It will also start supplying Grêmio's uniforms, which in practice means that the one-year exclusivity period for the Tricolor, as stipulated in the contract, was never fulfilled (the Morumbi club allowed New Balance to continue serving Bragantino until the end of last year's Paulista Championship).

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.