Serie A shake-up: Simonelli announces launch of the new Lega Calcio Serie A | OneFootball

An important turning point for the top Italian league: at the end of today's club presidents' meeting, Ezio Simonelli, president of the Lega Serie A, announced the change of the organization's official name.

Lega Serie A, changes ahead: Simonelli announces the birth of the “Lega Calcio Serie A”

“A positive meeting, almost all resolutions were unanimously approved. Among the statutory changes, we have changed the name: no longer Lega Nazionale Professionisti Serie A, but Lega Calcio Serie A. We are putting Football back at the center,” declared Simonelli.

Technical resolutions and new visibility strategies

In addition to the name change, the meeting approved several technical resolutions aimed at improving the enjoyment and visibility of the Serie A product:

Modulated highlights packages to increase the appeal and distribution of content;

International rights: greater focus on foreign markets not yet fully covered;

Analysis of the preliminary budget: investments in the pipeline related to the League's television platform, with the goal of ensuring increasingly high-quality products that are close to the fans.

A clear signal: football at the center of attention

With this name change, Lega Serie A reaffirms its desire to place football at the center of attention, strengthening the bond with fans and aiming for modern strategies of communication and content distribution. A choice that combines tradition and innovation, highlighting the centrality of the most followed sport in Italy.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇮🇹 here.