Sunderland unveil three-tier membership for 2026/27 with ballots and content perks | OneFootball

Sunderland have launched a three-tier membership for 2026/27, with prices from £20 to £48, promising ticket ballot access and expanded club content as they head into a first European campaign in more than 50 years.

The club said in a statement that memberships go on sale at 10am on Tuesday, 14 July, and were shaped with supporter groups. A new app is planned later this summer to carry the enhanced content.

The Season Ticket Plus tier costs £20 for existing season ticket holders, granting full content access, extra member offers and entry into a ballot for away games at home and abroad. That ballot will draw from 10% of away allocations, with fans opting in game by game. The club’s points scheme remains separate and unchanged.

Black Cats Adult is £48, adding access to the season card waiting list and a ballot for home fixtures in all competitions, plus content and member rewards. Black Cats Academy costs £30 for the first child and £20 thereafter, matching the adult benefits and including a mascot ballot for ages six to 12.

Fans who join before 8pm on Thursday will receive £10 off the club’s pre-season streaming package. Access to in-store events is included across the tiers.

Source: Sunderland Echo