The habits, principles and man behind the athlete: João Costa opens up | OneFootball

João Costa is widely recognized for what he has done as a footballer, but there is also a personal side, less exposed to the public, that has helped sustain the athlete’s career. Until now, that reserved nature was far from well known, but that is about to change, as the FC Porto goalkeeper has decided to launch a content series on social media to reveal this more private side.

Under the name ‘Infinita L2nha da M4ta’, the project will soon start taking shape on the player’s official pages, where he intends to share, in his own words, stories that offer deeper insight into the habits and values that have guided his life on and off the pitch.

The initiative, launched following a challenge from the agency ‘SoccerSoul’, which represents the goalkeeper, will also help strengthen the João Costa brand among a wider audience, with the hope that it may also inspire younger generations.

“Life is a unique journey. In the end, it will not be the days that remain in our memory, but the stories we built, the lives we touched, the impact we created in the lives of others, and the legacies we chose to leave for everyone,” João Costa said in the project’s presentation video.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇵🇹 here.