World premiere: BVB makes gaming history | OneFootball

With a new game mode in Fortnite, Borussia Dortmund is breaking new ground. As the first football club in the world, BVB is bringing its own football mode to the hit video game.

Borussia Dortmund is continuing to expand its gaming strategy and opening a new chapter in the process. As the first football club in the world, BVB is bringing its own football mode to the video game Fortnite. The new map, called “Bolzplatz-Liebe,” will be playable from July 3 and is aimed particularly at younger target groups such as Generation Z and Alpha.

The mode was developed together with the studio DayZero as part of Fortnite developer Epic Games’ Island Creator Program. At the heart of it is a fast-paced two-versus-two mode, with a pitch modeled on Max-Michallek-Platz near Dortmund’s Borsigplatz. This brings a real meeting place of Dortmund’s football culture into one of the world’s most successful video games.

“Football brings people together – on the local pitch just as much as in the virtual world,” explains Alexander Mühl, Director of Marketing & Digitalization at Borussia Dortmund. “With ‘Bolzplatz-Liebe,’ we are creating exactly that connection: a place where our community meets, plays, and experiences BVB – whether in Dortmund or anywhere else in the world.”

World premiere: BVB brings football mode to Fortnite

According to the club, the new game mode is intended to combine classic football action with Fortnite’s creative possibilities. DayZero describes the project as a mix of fast-paced competition and the design options offered by the Fortnite engine. The map is also set to be continuously developed further – including on the basis of community feedback, as well as through additional content and limited-time events.

Photo: IMAGO

With this partnership, Borussia Dortmund is consistently continuing its digital strategy. Only recently, the Bundesliga club unveiled its new home kit on the gaming platform Roblox. Now Fortnite marks the next step on a platform that reaches millions of players every day.

The chosen setting also holds special significance for the club. Max-Michallek-Platz commemorates a Dortmund club legend. “The man was a personality, an extraordinary figure of his time, who interpreted modern football in a way later echoed by Franz Beckenbauer,” BVB says of the former striker.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.