Nosso Palestra
·7 Mei 2026
After choosing the name, Nubank starts changes at Palmeiras' stadium

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Yahoo sportsNosso Palestra
·7 Mei 2026

In an announcement made this Monday (05), Nubank revealed the result of the poll that decided the new name of Palmeiras’ stadium. The venue will be called “Nubank Parque” for the coming years.
The bank has begun changing the Arena’s visual identity. NOSSO PALESTRA found that the expectation is for everything to be ready by the end of the Club World Cup, in July. In addition to other new features such as the Nubank Ultravioleta Lounge and the Nubank Ultravioleta gate.
NP obtained access to a photo this Thursday (7), in which the “Allianz Parque” sign is beginning to be changed.

Credit: Murilo Boudakian Moyses
NP reported last week that the São Paulo Municipal Department of Urbanism and Licensing denied a request on April 28 for Nubank to carry out an activation with an LED panel on the sign of Verdão’s stadium, “because the installation of illuminated electronic panels on external building facades is not allowed, being permitted only in enclosed interior spaces“
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.
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