
BVBWLD.de
·8 September 2025
After deadline day: BVB sign surprise new arrival

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Yahoo sportsBVBWLD.de
·8 September 2025
Lars Ricken has a surprising addition to the management team at BVB. The newcomer not only brings expertise but has also been seen on television.
Borussia Dortmund has presented a surprising new addition after Deadline Day - this time not on the field, but in the management team. Lars Ricken, Sports Director at BVB, has a new expert at his side: Simon Rödder takes over the newly created position as "Advisor to the Sports Director & Negotiation Management Office".
Rödder himself describes his task on LinkedIn: "Today I am proud to work at Borussia Dortmund and to directly support the Sports Director in shaping the future of the club." He also refers to himself as a "Negotiation Consultant & Coach".
BILD reports that Ricken has created a separate job profile for the new position. Rödder is expected to have a direct influence on negotiations, transfers, and finances and at the same time support the entire sports team. Ricken emphasizes to BILD: "Since enormous amounts are involved in professional football, it is a matter of responsibility for me that we continuously develop in the area of negotiation management. Therefore, I have created the Negotiation Management Office. We were able to win Simon Rödder, a proven expert, to head this office, who also supports me as an advisor on other topics."
Rödder brings extensive experience in the football business. At "SciSports" he helped clubs with player recruitment through data analysis and worked with over 100 club partnerships. He also led workshops for football managers at the DFB and worked in the sports negotiation consulting area at "The Gap Partnership". According to BILD, Rödder studied "International Management", worked on a McKinsey research project on the global football industry, and was previously active at a start-up in the field of data-based player evaluation.
Rödder has also gained public attention outside of the football business: in 2022, he presented the product "EasyMirror" together with his father on the TV show "Die Höhle der Löwen".
With his new commitment at BVB, Simon Rödder is expected to bring his negotiation expertise and further professionalize the processes in the sports sector - a personnel decision that, according to BILD, is "highly innovative" and could help the Ruhr club to make processes in sports even more efficient.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.