Allianz Stadium: the figures from a fantastic first season of concerts | OneFootball

With the conclusion of the final event on the calendar, the Allianz Stadium celebrates the success of a historic inaugural season entirely dedicated to great live music, demonstrating in practice that the Bianconeri’s stadium is much more than just a sports arena. Our home ground has proved itself to be the perfect stage for hosting the biggest musical productions. The logistical efficiency, the acoustics, the guaranteed visibility from every section and the functionality of the facilities on offer have ensured that tens of thousands of fans have enjoyed a unique, comfortable, and safe experience. This inaugural concert programme has confirmed the structural versatility of the Allianz Stadium, which is capable of switching in a matter of days from the adrenaline of football matches to the visual and auditory spectacle of the most impressive live shows on the contemporary scene. 

The figures for the seven concerts hosted in 2026

The figures for 2026 speak for themselves and outline a major development for our Club and for the whole city: seven events brought the spotlight back to our stadium this June, kicking off with the overwhelming, collective energy of Rockin’1000, followed by triumphant performances by artists of the calibre of Tiziano Ferro, Max Pezzali with no fewer than two dates, as well as the timeless rock of Ligabue, the sounds of Sfera Ebbasta and the timeless songs of Eros Ramazzotti. This whirlwind of emotions drew a total of over 250,000 spectators to the Allianz Stadium, a crowd of music lovers who filled the stands and the pitch, creating breathtaking scenes and heralding the start of a new era for entertainment at our venue.

The impact of this musical revolution has also had a positive effect on the entire club ecosystem, starting with the J|Hotel, which recorded exceptional results thanks to the influx of fans from all over Italy. In a month of the year that historically saw room occupancy rates below 50 per cent, the hotel, situated not far from the stadium, saw this figure rise to an average of over 80 per cent. The concert-related visitor numbers translated into well over 2,400 nights booked, bringing the total number of guests at the hotel to nearly 3,500, demonstrating how the Allianz Stadium has become a major attraction capable of generating value, tourism and hospitality of the very highest standard, even beyond the ninety minutes of play.

The line-up for 2027 is already set, once again at the Allianz Stadium

The curtain has only just fallen on 2026, but the organising team is already looking to the future with the aim of surpassing this year’s achievements. Advance ticket sales for the 2027 concert season are, in fact, already open and are proving very popular. Tickets have already been announced and gone on sale for live shows by Olly, Achille Lauro and the double bill featuring Pinguini Tattici Nucleari, with further announcements to follow in the coming weeks. The ambition for next year is to increase the number of music events and work to further improve the services offered to concert-goers.

Gallery | Allianz Stadium, i numeri di una grande prima stagione di concerti