Aston Villa agree Betano sleeve sponsorship | OneFootball

Aston Villa have agreed a new sleeve sponsorship with Betano, whose logo will appear on the left arm after two seasons on the front of the shirt.

According to ExpressAndStar.com, the deal was negotiated by president of business operations Francesco Calvo and is believed to be more lucrative than the previous sleeve agreement with Trade Nation.

New Premier League rules prohibit betting companies on the front of shirts, although logos remain permitted on sleeves. Villa announced a multi-year arrangement with Visit Rwanda as their front-of-shirt sponsor earlier this month.

The agreement was confirmed on Thursday.

Calvo welcomed the continuation of the partnership, highlighting successful collaboration over the past two years and expressing pride in Kaizen Gaming’s stint as Principal Partner, while signalling intent to pursue further growth opportunities together.

Julio Iglesias, chief commercial officer at Kaizen Gaming, described the first two years with Villa as extraordinary, stressing respect for the club’s heritage and its global fanbase during a historic run of success, culminating in winning the UEFA Europa League. He added that Villa’s community focus makes the partnership a strong fit built on shared ambition, values and trust.

Source: ExpressAndStar.com