Atlético launch GNV Instituto Galo, focused on social inclusion | OneFootball

At a press conference held on the morning of Wednesday (5/20) in the press room at Arena MRV, Atlético and Instituto Galo introduced Galo Na Veia Instituto Galo, the new social membership category of the Club’s fan membership program. The initiative aims to bring the Club even closer to the Atlético fanbase, promoting social inclusion and easier access to Arena MRV.

Present at the event were Atlético president Sérgio Coelho, Instituto Galo president Maria Alice Coelho, Galo’s vice president of business Márcio Freire, as well as members of the Conselho da Massa and Clube dos 113. The event presentation was led by Dudu “Galo Doido” and Paulo Leite.

The program will be aimed at fans in situations of social vulnerability, offering affordable conditions to attend Galo matches and take part in social initiatives connected to Instituto Galo.

Márcio Freire highlighted that the initiative represents an important step in the process of reconnecting Atlético with its supporters.

“Galo is for everyone. Today, one of the priorities of the board and the SAF is to bring Atlético closer again to its fans. The Massa is our greatest asset, and we want to create more and more initiatives that strengthen this bond and bring the supporter closer to the Club,” he said.

Márcio also emphasized the role of Galo Na Veia in this daily relationship with Atlético supporters. “Galo Na Veia is the heart of our relationship with our fans. It is work built every day to bring the Massa even closer to Atlético,” he said. “Atlético belongs to the fans. The more the Massa is present, the stronger Galo will be,” he concluded.

In this first phase, the program will include 1,113 memberships at the symbolic price of R$13 per year. Participants will be entitled to purchase tickets for the Inter Norte section of Arena MRV, also for R$13, on a personal and non-transferable basis.

To take part, the fan must not have been enrolled in another Galo Na Veia plan in the last three years and must prove a household income of up to two minimum wages.

In addition to access to matches, GNV Instituto Galo also provides social and educational benefits to members. Among the initiatives already confirmed are English courses, professional training, and future actions focused on health and social assistance.

EVENT PHOTO GALLERY Photos: Daniela Veiga / Atlético

Association president Sérgio Coelho reinforced the project’s social impact and the importance of Atlético as an agent of transformation.

“Instituto Galo is now a social benchmark in South American football. This program was created to welcome people, include supporters, and allow more Atlético fans the opportunity to experience the Club inside our home. Galo has always belonged to the people, and we want this fanbase ever closer to Arena MRV,” he said.

The launch of the program also reinforces the social work of Instituto Galo, the Club’s social arm created in 2021 and nationally recognized for the actions developed in Minas Gerais and in different regions of the country.

Registration for GNV Instituto Galo will begin next Sunday, May 24, at an in-person event on the Esplanade of Arena MRV, starting at 9 a.m. Interested individuals must present an ID document, proof of income, and registration in the Cadastro Único or equivalent documentation.

The Club expects to gradually expand the reach of the project, further strengthening the presence of the Massa Atleticana inside Arena MRV.

THE PROGRAM

A total of 1,113 members will be allowed initially. The social importance of this and other ways of accessing entertainment are core causes of Instituto Galo, which opens doors in the most difficult moments for the population and, above all, for Galo’s Massa. The measure once again affirms philanthropy’s clear commitment to being Atlético’s social arm.

BENEFITS OF GNV INSTITUTO GALO

The exclusive advantages for GNV Instituto Galo members are more than representative; they are an achievement aimed at increasingly providing unforgettable moments for those who do not have the socioeconomic means for them. In this way, for every home match, 513 tickets exclusively in the Inter Norte section (which represents 1.1% of Arena MRV’s capacity) will be made available to the group welcomed by the social program. Depending on the expected attendance for each specific match of the black-and-white team, this number of tickets may be higher.

However, it is important to stress: the ticket will be assigned mandatorily and exclusively to the member’s CPF, and it cannot be transferred to third parties under any circumstances. Even so, the list of benefits extends to the Instituto Galo Outpatient Clinic, which is yet to be opened and will provide access to elective medical consultations in the future, as well as English and vocational courses, both online and in person. The Galo na Veia Instituto Galo Program is more than access to matches — it is inclusion, dignity, and social transformation.

Instituto Galo — the largest social project in football in Latin America

Follow Instituto Galo on social media: @institutogalo

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.