Atlético-MG appoints Márcio Freire as SAF business vice-president | OneFootball

Atlético-MG announced on Monday the creation of the position of SAF Vice President of Business, with Márcio Freire appointed to lead the new role. The hire is part of the Galo 2030 project, which aims to establish the Minas Gerais club as a leading force in the Brazilian sports landscape.

With growing competition in the sports market, Atlético faces the challenge of diversifying its revenue streams even with projected revenue of R$ 800 million in 2025. Márcio Freire is expected to lead the process of professionalizing the club’s management.

Galo’s management CEO, Pedro Daniel, spoke about Márcio’s arrival and his contribution to the team from Minas Gerais.

“Márcio’s arrival represents a decisive step in building the Atlético we envision for 2030. We need a business and marketing department that matches our fans and our history. He brings the experience of someone who has already transformed businesses on a global scale and will now apply that knowledge to help Galo grow sustainably,” he said.

Márcio Freire’s career path

Márcio Freire holds a degree in economics from Ibmec (Brazilian Institute of Capital Markets) and has more than 15 years of experience in marketing, digital business, and commercial strategy. He has also worked at major companies such as Meta, Google, GE, and Itaú Unibanco.

“We can never forget that Atlético’s main asset is its fans. They are the reason why major brands, sponsors, and partners want to do business with the club. They are the driving force behind our membership program. They are the masses that fill our home in good times and bad. And we have to stay close to them, listen, and provide answers and good experiences. You can be sure that I am fully aware of this, not least because I have been a passionate Galo fan since birth,” he said.

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This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.