Barcelona open new restaurant franchise in order to boost revenue | OneFootball

Barcelona open new restaurant franchise in order to boost revenue | OneFootball

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·19 Oktober 2025

Barcelona open new restaurant franchise in order to boost revenue

Gambar artikel:Barcelona open new restaurant franchise in order to boost revenue

As revealed in the Ordinary General Assembly, Barcelona have officially launched a new global restaurant project under the name CAN BARÇA, marking a significant step in their commercial expansion strategy.

The ambitious initiative will see more than ten restaurants opened over the first three years, with the club prioritising America and Asia as the main markets for the new venture.


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How will it operate?

Each CAN BARÇA restaurant will feature a fast-food section offering pizza, burgers and other popular dishes, while also including an official FC Barcelona store as part of its unique concept.

This integration will allow visitors not only to dine but also to purchase official club merchandise and exclusive CAN BARÇA-branded products.

The licence agreement grants the global use of the club’s image rights to establish the restaurant chain.

Gambar artikel:Barcelona open new restaurant franchise in order to boost revenue

Can Barca will serve as the latest revenue source for Barcelona. (Photo by David Ramos/Getty Images)

The initial period for opening restaurants is set at five years, followed by an additional ten-year term to recover the commercial capital invested in each establishment.

As part of the project’s competitive edge, the design and decoration of CAN BARÇA restaurants will draw inspiration from the club’s history and identity.

Historical memorabilia and signed jerseys from Barcelona players will be displayed throughout the venues, while club legends are expected to attend opening ceremonies for new branches across the globe.

Promotional activities will also feature these signed shirts, alongside marketing campaigns that celebrate the club’s heritage and international appeal.

From a financial perspective, Barcelona will receive a royalty of 6% on total food and beverage sales. In addition, revenue from official club merchandise will generate between 8.5% and 10% in royalties, depending on sales volume.

Meanwhile, CAN BARÇA-specific merchandise will contribute an even higher rate, ranging between 10.5% and 12.5%.

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