Barcelona signs new sponsorship deal with Uber: additional financial gains! | OneFootball

Mutual benefit between the two parties.

Barcelona signs new sponsorship deal with Uber: additional financial gains!

The streets of Barcelona are about to witness a new kind of football presence. In a move that blends football heritage with urban mobility, FC Barcelona has officially announced a strategic partnership with the global transportation giant, Uber.

This collaboration will see the city's iconic Blaugrana colors adorning a fleet of fully electric Uber vehicles, transforming them into roving ambassadors for the club. The initiative is designed with a clear focus on the fan experience, offering enhanced transport solutions for journeys to the Camp Nou stadium. As part of the deal, dedicated pick-up and drop-off zones will be established around the venue, aiming to streamline matchday logistics.

Barcelona said in its official announcement.

While the club celebrates the innovative partnership and its alignment with sustainable, fan-friendly values, the agreement also represents a significant commercial success.

Reports indicate that the multi-year deal will bring in an estimated €3 million annually to Barcelona, marking a lucrative fusion of brand visibility and financial pragmatism.