BE-KIND™ becomes Official Supplier of Bologna FC for the 2026/27 season | OneFootball

Bologna FC 1909 is pleased to announce a partnership with Mars Italia, with its BE-KIND™ brand becoming an Official Supplier for the 2026/27 season.

BE-KIND™ is a range of snack bars made with simple, high-quality ingredients and rich in nuts, developed by Mars Inc. to combine great taste and nutrition in a better-for-you snack.

This collaboration represents an important meeting point between the worlds of sport and mindful nutrition, promoting an active and balanced lifestyle.

“This partnership is particularly significant for us,” said Christoph Winterling, Chief Revenues Officer of Bologna FC 1909. “The fact that a global company such as Mars has chosen Bologna is testament to the growth of our brand and its increasing appeal on an international level. We are proud to be working with a brand like BE-KIND™, which shares our values of quality, wellbeing and care for people.”

“We are delighted to bring the positive energy of BE-KIND™ to such an important sporting institution as Bologna FC 1909,” added Fabio Trotta, Market Acceleration Lead at Mars H&W. “We strongly believe that wellbeing starts with the small choices we make every day. That is why we are proud to stand alongside the athletes, supporters and families of this great city who live and breathe their passion for sport, offering a snack that is tasty, convenient and aligned with a dynamic and balanced lifestyle.

Through this partnership, BE-KIND™ will be involved in a number of initiatives linked to the Club, helping to strengthen its connection with supporters and consumers alike, in the spirit of positive energy and wellbeing.”