Benfica shirt set for a dramatic change... in 2027/28 | OneFootball

Emirates is preparing to introduce a major change to the visual identity of its sponsorship of top football clubs. The airline intends to remove the phrase "Fly Better" from the kits, keeping only the brand logo on the shirts.

The change is expected to cover all clubs sponsored by the carrier, including Benfica, Real Madrid, and Arsenal. Even so, Benfica fans will not see any change in that regard during the 2026/27 season. The information was reported by Footy Headlines.

Benfica's 2026/27 kits, developed in partnership with adidas, will still feature Emirates sponsorship with the words "Fly Better", and will not yet reflect the change the company intends to implement.

The home shirt keeps the traditional red as the dominant color and includes several graphic elements inspired by the architecture of Benfica Campus. The lines in the design symbolize the different generations of players developed in Seixal, creating a link between the Club’s history, present, and future.

The away kit, meanwhile, features a white base and incorporates a pattern inspired by one of the verses of the Benfica anthem, reinforcing the Eagles’ historic identity through its design. Both kits are already available for purchase, priced at 90 euros for members and 100 euros for the general public. If the Emirates change is confirmed, all signs indicate it will only be reflected on shirts in the following seasons.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇵🇹 here.