Benfica shirt set for a massive change... in 2027/28 | OneFootball

Emirates is preparing to introduce a significant change to the visual identity of its sponsorship of top football clubs. The airline intends to remove the phrase "Fly Better" from the kits, keeping only the brand’s logo on the shirts.

Benfica, Real Madrid and Arsenal are among the clubs affected. Even so, Benfica fans will not see any new developments in that regard during the 2026/27 season. The information was reported by Footy Headlines.

Benfica’s 2026/27 kits, developed in partnership with adidas, will still feature Emirates sponsorship with the words "Fly Better", meaning they will not yet reflect the change the company plans to implement.

The home shirt keeps the traditional red as its dominant colour and includes several graphic elements inspired by the architecture of the Benfica Campus. The lines in the design symbolise the different generations of players developed at Seixal, creating a link between the Club’s history, present and future.

The away kit, meanwhile, features a white base and incorporates a pattern inspired by one of the lines from Benfica’s anthem, reinforcing the Eagles’ historic identity through its design. Both kits are already available to buy, priced at 90 euros for members and 100 euros for the general public. If the Emirates change is confirmed, all signs indicate that it will only be reflected on shirts in the following seasons.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇵🇹 here.