Betano effect: Flamengo start talks to renegotiate Adidas deal | OneFootball

Adidas is the sports equipment supplier for Flamengo

Flamengo made history in Brazilian football after signing the largest master sponsorship contract in Brazil, with Betano. Now, the red-black management believes that all commercial agreements should be adjusted according to the market strength of the brand. Therefore, the Most Beloved has opened talks to renegotiate the terms of the contract with Adidas.

According to journalist Lauro Jardim, the expectation is that Adidas, a long-time partner of Flamengo, will increase the contract values to align with the club's new financial reality. With this, the Most Beloved can further increase the revenue generated from sponsorships.

What is the contract between Adidas and Flamengo like?

Flamengo has had an active contract with Adidas since 2013. Furthermore, in 2024, the parties renewed the contract, which is now valid until 2029 and could yield an average of R$ 70 million per year. On the Mengão side, the club will have a minimum guarantee of R$ 44 million annually, paid in three installments (February, May, and August). Finally, with bonus values in case of a title, Fla could receive up to R$ 90 million in a year.

What are the details of the contract with Betano?

The partnership between Flamengo and Betano was responsible for establishing the largest master sponsorship contract in the history of Brazilian football. The agreement guarantees R$ 268.5 million per year, plus performance bonuses, conversions, and sales. Additionally, the total value could approach R$ 1 billion with the variables.

What is Flamengo's next game?

Meanwhile, Flamengo remains focused on the next commitment of the season. This Sunday (14), Filipe Luís's team faces Juventude at 4 PM (Brasília time), at Alfredo Jaconi, for the 23rd round of the Brasileirão. As usual, Coluna do Fla will bring all the details of the match through YouTube, the website, and social media.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.