Betano eyes Arena naming rights and main sponsorship deal with Corinthians | OneFootball

Betano is considering making an offer to Corinthians to acquire the naming rights of Neo Química Arena and become the club's main sponsor. The club is in talks with the betting company and is expecting to receive an official offer soon.

As anticipated by Gazeta Esportiva, Corinthians was considering the possibility of closing a deal for a potential joint sale of the Arena's naming rights and the main sponsor space on the team's shirt, currently occupied by the betting company Esportes da Sorte.

From September 1 of this year, a significant opportunity opened up for changing the naming rights of the stadium. The amount to be paid in a potential contract termination dropped from R$ 123.25 million to about R$ 70 million.

Additionally, as exclusively reported, the contract with Esportes de Sorte also has a kind of 'window' for both parties to reassess the partnership. The current termination fee is around R$ 100 million, but throughout October, the amount drops to approximately R$ 40 million. After that, the amount returns to approach the initial contract value, which was signed in 2024, valid for three years.

Betano, therefore, has shown interest in taking over this package. There is no official proposal yet, but the talks are progressing optimistically.

(Photo: Evander Portilho/Agência Corinthians)

Flamengo's Sponsor

Recently, Betano signed a million-dollar contract for the main sponsorship on Flamengo's shirt. The deal will yield R$ 268 million per season to the Rubro-Negro, for three years and four months.

According to information obtained by the report, it is unlikely that a potential contract with Corinthians would reach these same figures. This is due to Timão experiencing a turbulent moment behind the scenes and not having the same credibility in the market, given the management issues and recent police incidents involving the club's name.

Rejected Proposal

Gazeta Esportiva found that Corinthians has already received an official offer for the naming rights of Neo Química Arena + main sponsorship. However, the board promptly rejected it.

The club understood that the conditions of the proposal were far from what Timão intends to receive.

Outdated Value

The naming rights of Neo Química Arena have belonged to Hypera Pharma since 2020. The company committed to transferring R$ 300 million for a 20-year agreement, a value that Stabile believes is below current market standards.

Corinthians plans to adopt the same negotiation model used in the process of recovering the management of the Arena's parking lot. The board opened a kind of "bidding" to evaluate the best proposals from interested companies.

From this, the club was able to enter the market and opened a competitive, free, and broad process, in which various companies could submit their proposals. As with the parking lot, Corinthians set minimum conditions to start considering the offers.

The report by Gazeta Esportiva found that Hypera Pharma, the current holder of the naming rights, is interested in maintaining the naming rights of Neo Química Arena. Thus, the pharmaceutical company is expected to participate in this "bidding" process promoted by Corinthians.

In a recent interview, Osmar Stabile avoided setting a deadline for the resolution of the negotiations. However, the alvinegra board is confident that it can reach a new agreement for the naming rights by the end of this year.

“This work we have to do. It is the president's and his team's obligation to work on this. This [change of naming rights] should happen. I won't tell you the period, but it should happen soon. I don't want to leave any promise here, for people to say: ‘Oh, another promise…’. No. It's a work in progress,” explained Stabile.

“You can be sure that soon we will inform how this is progressing. And also if there are more companies, it will happen with a sealed envelope as well. It is a way to provide tranquility for those who will participate and verify. Whoever offers more, wins, as long as they meet the requirements specified by Corinthians,” concluded the president of Corinthians.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.