Board reviews sponsorship deal after commission row, saves chief | OneFootball

São Paulo has decided to revise its sponsorship contract with Unimed to exclude the payment of R$ 4.5 million in commissions to an intermediary company.

The information was first revealed by the Globo Esporte outlet.

Originally, the deal provided that broker New Honest would receive R$ 1.5 million per year, over the three-year term of the partnership, for allegedly facilitating the agreement.

The main contract with Unimed remains set at a total of R$ 45 million (R$ 15 million annually) for displaying the brand on the back of the jersey, replacing Blue, another health plan broker that terminated its deal with the Morumbi club last year. The space had remained vacant since then.

The choice of New Honest, recommended by the marketing department under Eduardo Toni’s leadership, sparked internal questioning and pressure on president Harry Massis Júnior to dismiss the director.

The broker, which already manages the health plans of the club’s employees and athletes, has its registered headquarters at Morumbi’s own address. Although the company presents itself as a specialist in insurance for the sports sector and is authorized to broker deals, the club’s board concluded in recent weeks that New Honest does not have the appropriate intermediary profile for this type of sponsorship slot.

As a result, the document was redrafted without the commission clause even before being submitted to higher bodies. With the intermediation fee removed, the new version of the agreement now goes to the club’s Board of Directors and Deliberative Council for voting and approval.

The agreement between São Paulo and Unimed was submitted in early March. To finalize the contract, the club required the company to change the color of its logo, green, an allusion to rival Palmeiras.

With the amounts to be paid by the new partners, Tricolor has reached a historic level in advertising revenue from its kit. While revenue previously ranged from around R$ 60 million to R$ 80 million, it has now reached nearly R$ 200 million. And that is despite some spaces still being vacant.

SÃO PAULO’S SPONSORS (ANNUAL VALUES):

Sportswear supplier – New Balance (R$ 50 million) Main sponsor – Superbet (R$ 95 million) Center chest – Elgin (R$ 7.5 million) Upper right chest – Ademicon (R$ 8.5 million) Shoulder blade area (shoulders) – vacant Lower front hem – Moto da Gente (R$ 13.5 million) Sleeve – vacant Lower back hem – Unimed Seguros (R$ 15 million) Front of shorts – UniCesumar (R$ 2.25 million) Back of shorts – vacant Numbers – Konami (R$ 2 million)

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.