Boca reveal details of Hard Rock Café deal | OneFootball

Boca Juniors officially announced the details of the agreement with the renowned international brand Hard Rock Café, which will mark a milestone in the history of the club and sports entertainment: La Bombonera will become the first football stadium in the world to host a restaurant of the brand.

With a presence in 70 countries, 173 restaurants, 34 hotels, and 10 casinos, Hard Rock Café lands in the heart of the La Boca neighborhood with an unprecedented investment. The agreement includes an initial outlay of 2 million dollars from the chain, aimed at infrastructure, ambiance, furniture, and equipment for the new gastronomic space.

For its part, Boca will be responsible for the necessary structural works to deliver the place in operational conditions, with all services ready for its operation, something that was planned in the stadium's remodeling plans.

Hard Rock arrives at La Bombonera.

The company's expectation is ambitious: to make the Hard Rock Café at La Bombonera one of the three most visited and profitable locations in the world, alongside those in London and New York. They project 100,000 annual covers, which could translate into estimated revenues of 350 million pesos per year for the club. Additionally, Boca members will have exclusive benefits within the restaurant.

Never before has a gastronomic concessionaire invested such a sum in the club. But the bet doesn't end there: Hard Rock will also market official merchandise, from which the Xeneize will receive 7% in royalties. It is worth noting that the brand sells more than 4 million t-shirts a year in its global network of stores, opening a new avenue of income and international visibility for the club.

This is how the gastronomic venue will look at La Bombonera.

With this alliance, Boca not only strengthens its brand globally but also positions itself at the forefront of the football experience, integrating gastronomy, entertainment, and passion in one place. La Bombonera, an icon of world football, now adds a new attraction that promises to revolutionize the way the stadium is experienced.

The agreement between Boca and Hard Rock Café will go through Assembly

Since this alliance exceeds the current mandate of Juan Román Riquelme, it must first go through the Assembly of Representatives. It will be held on Wednesday, October 29, in the Filiberto Hall of La Bombonera.

The opposition has already stated that it will vote against this project, as it considers it not beneficial for the club. Expressions on social media, such as those from Andrés Ibarra, commented: “Not only is the amount for which they want to hand over the restaurant concession shameful, but they will also have the freedom to use our emblem to sell their merchandise and not leave a penny to Boca. The icing on the cake? The club pays for the works.”

Another who spoke against it was Jorge Reale: “The contract with Hard Rock Café is shameful from every angle. Either the inability to manage is even more damaging to the club than we thought, or there is something fishy going on. These numbers are not serious. In the end, they came to protect the Club's identity and lower their pants to the first multinational that appears. I invite every assembly member, from wherever they come, not to be complicit in this handover. This atrocity cannot be voted on.”

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This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.