BVB in 3rd place: how much Bundesliga clubs get from sponsors | OneFootball

At a time when money, revenue, and the international marketing of the Bundesliga are constantly being discussed, it is important for clubs to generate as much income as possible from their sponsors.

The reason is obvious: the Bundesliga cannot keep up with the Premier League when it comes to TV money. For example, champions Bayern Munich receive less than a relegation-threatened club from England.

That makes it all the more important to balance the books through income from transfers. Bundesliga clubs have to manage their finances soundly and get the most out of sponsorship revenue.

kicker has now published a list revealing the current annual revenues of Bundesliga clubs — at least when it comes to payments from their main sponsors.

Bayern lead the way in sponsorship revenue

BVB are not doing badly here at all. Only FC Bayern and RB Leipzig receive more money from their main sponsors.

FC Bayern are paid around €60 to €65 million per year by Deutsche Telekom, and the deal in its current form runs until the summer of 2032. RB Leipzig are, unsurprisingly, sponsored by Red Bull, with €35 million per year on paper.

Photo: IMAGO

BVB receive €30 million per year from Vodafone. These three clubs are clearly ahead of the competition. One example: VfB Stuttgart receive just €8.5 million annually from LBBW, Borussia Mönchengladbach get €8 million from Reuter, and Eintracht Frankfurt receive €13 million from Indeed — but only if all performance-related bonuses are triggered.

For BVB, this means that while they are in a very strong position by national standards, there is still room for improvement in this area compared with Europe’s financial heavyweights. Especially since Rheinmetall’s future beyond 2027 remains uncertain, Dortmund are currently having to look into new partners.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.