By mutual agreement, São Paulo to end shirt sponsor deal early | OneFootball

São Paulo decided to mutually terminate the contract with Blue, the health plan manager, for sponsoring the back bar of its jersey.

The agreement, signed in the middle of last year, was set to last until the end of December. Initially, it would have brought around R$ 15 million to the club's coffers. However, it is unclear if the full amount was actually transferred to the Morumbi club or if something is still pending.

It was internally suggested within the club that the reason for ending the contract early was due to payment issues from the company. But São Paulo and Blue do not confirm this information. Sources from Blue mention a re-adjustment of their marketing strategy. Meanwhile, the Tricolor states it is seeking to reposition its sponsorship contracts.

According to the ‘Blog do São Paulo‘, the management “understands the need to seek opportunities that bring broader benefits to the club and its fans.”

During the partnership period, Blue carried out activations with the Sócio-Torcedor program, health and wellness campaigns, and had significant exposure in digital media and advertising boards at Morumbi, mainly.

LATEST FROM THE TRICOLOR >> Independente calls for a protest at Morumbi, and the organized group leader provokes journalists and fan bloggers >> Tickets for São Paulo vs Ceará: Available! See prices and information for the next Brasileirão match >> Only the Brasileirão is left, and the fans must make the rest of the year a nightmare for Casares and São Paulo's management >> Provocative post to São Paulo after elimination causes friction between LDU and Uruguayans >> >>

São Paulo limited itself to “thanking the ethical stance and values of the company, as well as the contribution to the club's brand strengthening project.”

According to AVANTE MEU TRICOLOR, the goal is to find a new commercial partner to fill the space on the uniform and increase its revenue. The understanding is that there is no rush, and the new sponsor is expected only in January.

Currently, including Blue, São Paulo annually collects approximately R$ 100 million with jersey sponsorships. A significant portion of this comes from Superbet, which in 2025 spent R$ 78 million on the club. The contract includes an adjustment in 2026.

Recently, the Tricolor signed a contract with Cartão de Todos to sponsor the front bar of its jersey. The values of the deal were not disclosed.

Despite the management's optimism in generating more revenue, it is important to remember that two areas of the jersey remain unsponsored: the sleeves (since mid-last year) and the shoulders (since March, when the club terminated with Viva Sorte due to a conflict of interest).

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.