CD Guadalajara bring in Olocip AI, now part of Plexus Sport

In partnership with

Club Deportivo Guadalajara

·4 Agustus 2026

CD Guadalajara bring in Olocip AI, now part of Plexus Sport

Madrid, August 4, 2026.– Club Deportivo Guadalajara and Olocip, a technology solution now integrated into Plexus Sport, have announced a strategic collaboration agreement to incorporate artificial intelligence into the club’s day-to-day operations.

Through this alliance, Chivas, the most important club in Mexican football, will integrate advanced analytics tools that will help enhance talent identification, performance monitoring, and squad planning, further strengthening its commitment to innovation in a context of growing competitive demands.

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Recognized for the quality of its youth academy and its unique identity within Mexican football, the club continues to strengthen its sporting processes through advanced analytics tools, incorporating solutions that provide objectivity, speed, and greater analytical capacity to support decision-making within its sporting structure.

The incorporation of these tools will strengthen the sporting department’s analysis processes, complementing the knowledge and experience of the Club’s professionals with data-driven information to support decision-making.

Thanks to the Olocip 360 platform, Club Deportivo Guadalajara will have access to technology capable of providing a deeper and more contextualized evaluation of player performance beyond traditional statistics, through models that contextualize performance according to the club’s environment. These capabilities are key both in the evaluation of signings and in projecting academy talent.

Likewise, advanced tools such as pitch maps and the use of generative artificial intelligence for the automatic creation of reports make it possible to optimize scouting processes and facilitate the early identification of talent across more than 170 competitions worldwide.

The solution is completed by a report management platform that integrates the knowledge of Chivas professionals with advanced predictive models. Applicable to the first team, the academy, and women’s football, this technology makes it possible to generate customized reports, automate key processes, and provide greater support for decisions related to signings and sales.

With this agreement, Club Deportivo Guadalajara reaffirms its commitment to excellence and innovation, while Plexus Sport continues to expand its international presence in professional football.

Esteban Granero, CEO and founder of Olocip

It is a privilege to join forces with an institution with the tradition and prestige of Chivas. From Olocip, now as part of Plexus Sport, our technology arrives to complement the club’s human talent, providing key predictive capabilities in sporting planning. In an organization with such a strong identity, artificial intelligence will be a fundamental ally in projecting the talent that will define its future.

Luis Piñón, Sporting Director of Club Deportivo Guadalajara

At Club Deportivo Guadalajara, we seek to incorporate top-level technological tools that help us optimize our sporting processes through valuable information for decision-making. This alliance allows us to complement the work of our specialists with advanced analytical capabilities, always respecting the experience, professional judgment, and sporting identity that characterize our institution.

About Plexus Sport

Plexus Sport is Plexus Tech’s division specialized in technology for the sports industry, created following the incorporation of Olocip, a pioneering company in the application of artificial intelligence to professional sport founded by Esteban Granero. Plexus Sport drives the sector’s digital transformation through the use of data, artificial intelligence, and advanced technological solutions, offering a comprehensive proposition for the entire sports ecosystem: clubs, competitions, federations, stadiums, brands, sponsors, broadcasters, content and audiovisual rights managers, fans, and investors.

The company develops solutions aimed at optimizing decision-making, improving sporting performance, enhancing talent recruitment and analysis, transforming the fan experience, and generating new opportunities for growth and business. Its proposition combines Plexus Tech’s technological capabilities and digital transformation expertise with Olocip’s specialized knowledge in artificial intelligence applied to sport, helping sports organizations successfully tackle the challenges of an increasingly digital, connected, and competitive industry.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.