Celtic FC and Eleven Sports Media Extend Longstanding Partnership | OneFootball

Celtic Football Club and Eleven Sports Media have extended their longstanding partnership ahead of the 2026/27 season, reaffirming a collaboration that will span a 10-year period through to 2029 and continue to deliver meaningful impact for the Local Business Community.

Since first coming together, the relationship has evolved into one of the most established Community Partnership programmes in European football, connecting small and medium-sized businesses with one of the UK’s most iconic clubs, while providing a platform to give back to their local community and accelerate growth through their connection to football.

Celtic Community Partners benefit from authentic matchday visibility at Celtic Park, with branding across pitchside LED inventory and Eleven’s in-stadium content platforms, delivered across a stadium with a 60,000+ capacity, alongside social and digital exposure.

The programme also offers access to premium events, including guest speakers, behind-the-scenes experiences, and curated networking opportunities, enabling businesses to connect with like-minded leaders.

By combining matchday exposure with year-round digital amplification, the programme supports partners in building brand awareness, strengthening credibility, and engaging with one of the most passionate fanbases in world football.

Matt Cairns, Founder & CEO of Eleven Sports Media, said: “Extending our longstanding partnership with Celtic is a significant moment for Eleven, marking a decade of collaboration with a club firmly established within football’s elite.

"With a global following and a deep-rooted connection to its community, Celtic reflects values that closely align with our own.

"We’re proud to provide small and medium-sized businesses with a genuine opportunity to grow alongside a club of this scale, and we look forward to building on that success in the years ahead.”

Kevin McQuillan, Head of Commercial Operations at Celtic Football Club, said: “We are proud of our track record in building and retaining long lasting relationships with our commercial partners.

"Matt and his team have been on an incredible growth journey, and we’re delighted that Celtic has played a part in their success just as our success is driven by all our partners.

"This new agreement will see Celtic and Eleven’s commitment to each other extend through a decade of support and we look forward to further successes together.”

The extension also includes the continued delivery of Eleven’s industry-leading gameday content solution at Celtic Park, comprised of its proprietary StadiumTV and StatTV platforms, enhancing the matchday experience through real-time, data-driven content.

As the partnership enters its next phase, the focus will remain on further developing the Community Partnership programme, creating increased opportunities for local businesses, and strengthening the connection between the club and its local business community.

For more information about the Celtic FC Community Partnership and to find out how you could be part of it ahead of the 2026/27 season, click here to register your details.