Corinthians fans honoured after historic support in Brasília | OneFootball

The strong presence of Corinthians fans during decisive moments in the club’s history has once again come into the spotlight this week. After the massive mobilization of fans last Sunday (1st), in Brasília, the sponsor Esportes da Sorte announced a special tribute that will be displayed on the team’s uniform in this Thursday’s (5th) match against Capivariano.

Over the past decades, remarkable episodes have reinforced the connection between the team’s performance and the support of the so-called “Fiel” (the Faithful). From historic mobilizations like the one in 1976, through achievements in the 2000s and the 2012 world title, the massive presence of the fans has cemented the idea that off-field engagement is a fundamental part of Corinthians’ identity.

Photo: Corinthians/Disclosure

Last weekend, this movement was repeated once again. Thousands of fans traveled from different regions of the country to Brasília, turning the federal capital into a symbolic extension of Itaquera. According to reports from the mobilization, nearly 200 buses took part in the journey, while the streets and areas around the stadium were taken over by black and white colors, in a show of support considered historic.

As a form of recognition, Esportes da Sorte decided to temporarily replace its brand on the club’s uniform with the phrase “Invasão dá Sorte” (“Invasion Brings Luck”). The initiative is presented as a direct tribute to the fans, highlighting the role of popular support in building Corinthians’ sporting journey.

According to the campaign’s proposal, the message seeks to reinforce a concept associated with the club’s culture: the idea that “luck” is tied to mobilization, presence, and the constant support of the fans, and not to mere chance.The initiative also strengthens the bond between the club, its fans, and sponsors, using the symbolism of Corinthians’ mobilizations to reinforce the team’s institutional and emotional identity among its supporters.

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This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.