Corinthians near sponsor to aid women’s football, futsal and basketball | OneFootball

Corinthians is close to finalizing a new sponsorship deal that could represent a significant increase in revenue for women’s football, futsal, and basketball. According to information published by Meu Timão, negotiations with the platform Fatal Fans have progressed in recent days and have already gone through different stages of internal review at the club.

According to the report, the contract would last 12 months and would involve advertising space on the uniforms of the men’s and women’s football teams, as well as the indoor sports teams. The total value of the partnership would exceed R$17 million, with part of it allocated directly to strengthening women’s football, futsal, and basketball.

Photo: Disclosure / Corinthians

More than R$10 million would be directed to the three sports as early as this season. The amount would represent the largest investment obtained through a single sponsorship for these departments within Corinthians.

The negotiation underwent analysis by different sectors of the club, including the legal, commercial, administrative, marketing, indoor sports, and social responsibility departments. The compliance sector also reviewed the contract and, according to the publication, did not identify obstacles to continuing the talks, although it highlighted possible image-related risks connected to the deal.

Corinthians also reportedly consulted media professionals specializing in women’s football, as well as movements and collectives linked to the sport. According to the outlet, the feedback received was favorable to continuing the discussions.

Women’s football director Iris Sesso and leaders of the Brabas squad were also informed about the project in a meeting held last week. According to Meu Timão, the group approved the continuation of the negotiations.

One of the main points discussed during the talks involves brand exposure. According to the report, Corinthians determined that Fatal Fans will not appear on the women’s football uniforms. Instead, that space would be used for educational and social campaigns throughout the duration of the contract.

The topics planned for these actions would include awareness about sexually transmitted infections (STIs), combating harassment, tackling discrimination, and preventing domestic violence.

According to the outlet, other requirements were also presented by the club and accepted by the company. Among them are the prohibition of directly associating athletes with the platform, the ban on content linking Corinthians to the eroticization or objectification of the body, and the non-use of the brand in youth categories.

The company also reportedly agreed to reformulate its visual identity to adapt it to the parameters established by the club. Another point considered relevant in the negotiations is the payment structure. According to Meu Timão, Corinthians requested that more than 60% of the total contract value be transferred to the club within the first 90 days of the partnership, a condition that Fatal Fans reportedly accepted. According to the publication, only final adjustments remain before a possible formalization of the agreement.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.